The Travel Agency Partners With Christian Cowan For NYFW FW25
Images: Go Runway
New York, NY – The Travel Agency, New York’s leading cannabis destination, partnered with Christian Cowan for his Fall/Winter 2025 show at New York Fashion Week, bringing cannabis and couture together in a bold, full-circle moment. Held on Friday, February 7th at The Glasshouse, the buzzworthy event highlighted individuality, playfulness, and breaking stigma—all values deeply embedded in both Cowan’s designs and The Travel Agency’s mission.
“Fashion is progressive by nature and has long been a medium for change. As someone who’s spent the better part of their career in the fashion industry, I see The Travel Agency’s collaboration with a trailblazing designer like Christian Cowan as a pivotal moment—showing that cannabis is a part of everyday life for many and also sits in the realm of luxury, creativity, and self-expression. Our partnership beautifully displays the convergence of the cannabis and fashion industries as catalysts for progress and acceptance.” – Penelope Nam-Stephen, CEO, The Travel Agency Fifth Avenue & SoHo.
Christian Cowan has long embraced cannabis as a symbol of creative freedom. Nearly a decade ago, he sent a sequined cannabis-leaf top down the runway in his debut NYFW collection, sparking conversations about cannabis in high fashion. Now, in 2025, The Travel Agency proudly stands as the first cannabis sponsor of a Christian Cowan show—further cementing cannabis’ place in modern culture.
“Weed has been such a huge part and tool of many artists' experience for thousands of years. It’s beautiful to think of the history between marijuana and creatives through the millennia. The Travel Agency understands and celebrates this deep-rooted connection between cannabis and creativity, offering a thoughtful and elevated experience that aligns perfectly with my vision. When used responsibly it helps so many open up and dare to dream without boundaries. Maybe that’s why we call it high fashion?" – Christian Cowan
This year’s FW25 collection paid tribute to Cowan’s long-time muse, Abbie, with vibrant motifs, bold textures, and avant-garde silhouettes, evoking raw creative expression and the imaginative spirit of childhood dress-up.
“The Travel Agency: A Cannabis Store is ecstatic to support Christian Cowan’s highly anticipated NYFW show and the launch of his new collection. Cannabis has always had a natural synergy with artists and the creative community. The Travel Agency celebrates great designers and artists through our creative spaces and cultural collaborations. Our mission is to elevate cannabis consumption by providing New Yorkers with a visually stimulating and luxurious experience that merges style, creativity, and culture” said Arana Hankin-Biggers, Co-Founder & President of The Travel Agency
The guest list included a mix of A-list talent and cultural icons, such as Sam Smith, Kesha, Anna Delvey, Cole Escola, King Princess, Meredith Marks, Ubah Hassan, Coco Rocha, Ari Lennox, The Travel Agency’s own Lucia Vives Gomez, and more, all gathered to witness Cowan’s visionary designs take center stage. Additionally, as part of the collaboration, The Travel Agency dressed select VIP guests in Christian Cowan pieces, creating a seamless blend between high fashion and cannabis culture. Exclusive NYFW gift boxes curated by The Travel Agency were also presented to key attendees, featuring a selection of premium products built for a busy fashion week schedule including Beboe Downtime Vape, Camino Midnight Blueberry Gummies, Miss Grass Fast Times Pre-Rolls, and The Travel Agency’s cult-favorite Mini Escape Pouchs all packaged in a signature child-proof Sackville Lockbox—offering a cheekyand elevated take on cannabis culture.
More than just a dispensary, The Travel Agency is dedicated to reshaping perceptions of cannabis through luxury experiences, creative partnerships, and social justice initiatives. With flagship dispensaries in Downtown Brooklyn, Fifth Avenue, and Union Square, The Travel Agency is set to open its fourth location in New York’s fashion epicenter, SoHo, this spring. The Travel Agency actively works to support legacy operators, create opportunities for formerly incarcerated individuals, and champion BIPOC-, women-, and LGBTQIA-owned brands. To view more images of the Christian Cowan collection visit https://www.heightmag.com/fashion .
