Dearfoams Celebrates Teachers with Kindness Wins Campaign
New York – Dearfoams, the largest female-founded slipper manufacturer in the US, is reigniting their Kindness Wins campaign to spread positivity and honor teachers. Inspired by an incredible act of kindness from Ms. Guy an English teacher whose generosity touched hearts nationwide, Dearfoams kicked off the Kindness Wins Campaign last year by fulfilling her students' wish list during the holidays and launching a limited-edition Kindness Wins slipper. This year, Dearfoams is continuing their efforts to celebrate and shine light on teachers who make a difference every day with three key initiatives:
Kindness Wins Contest (Launching TODAY): Dearfoams is giving away $10,000 to a deserving teacher. Starting April 2, consumers can visit Dearfoams.com to nominate a teacher who inspires kindness. Twenty-four teachers will be chosen for the final round, and each runner-up will receive a special prize pack from participating brands like Crayola, Donors Choose, and S’well. Nominations are open from April 2-18 and voting is open from April 21-May 2.
Kindness in schools receives increased attention now because of its positive impact on the entire learning community’s social and emotional wellbeing. In fact, 80 percent of parents surveyed in a Crayola insight study cited “kindness” as the attribute they most wish their children to embody. Teachers serve a unique role in fostering kindness connections and helping children learn how to treat others with kindness. To help teachers encourage spreading love and positivity through artistic expression, the prize packs will include merchandise from Crayola’s Colors of Kindness product line with color names that reminder everyone to be sweet to each other, share a slice of nice, and support others with a warm hug, as they have a scoop of fun.
Custom / Limited Edition Slippers (Launching April 15): Dearfoams has partnered with local artists Jordana Schrager and Nicole Bless to create beautiful, limited-edition Kindness Wins slippers. “We’re excited to be partnering with these amazing artists and delivering the message of kindness, one step at a time,” states Tracy Lehnen, Director of Marketing for Dearfoams.
Buy to Gift (May 5-12): To kick off Teacher Appreciation Week, Dearfoams will launch a buy-to-gift program. For every pair of Dearfoams purchased, they’ll gift a free pair of slippers for customers to give to a deserving teacher. “Our mission is to deliver a little extra comfort to the teaching community. The more we sell, the more we’ll give,” Lehnen continues.
Dearfoams, Crayola, and other Kindness Wins partners are thrilled to support the teaching community and celebrate all they do to support kids and families. Spread the message of kindness and gift a deserving teacher with our exclusive limited-edition Dearfoams x Kindness Wins slippers, priced at $49.95 (women’s Sydney) and $54.95 (men’s Grafton), starting April 15 on Dearfoams.com.
