MISSION Enhances Participant Experience at the 2024 runDisney

MISSION, the leader in wearable cooling solutions, is excited to announce its continued collaboration with runDisney as an official sponsor for the anticipated 2024 runDisney Springtime Surprise Weekend. The event, scheduled to take place from April 18th to April 21st, 2024, at Walt Disney World Resort in Florida, promises a weekend filled with excitement, adventure, and a touch of magic. MISSION, which signed a multi-year contract with runDisney, will showcase its broad range of innovative cooling products at runDisney race weekends at Walt Disney World Resort in Florida and Disneyland Resort in California, aiming to enhance the overall experience for all participants.


In addition to showcasing its extensive line of cooling products, MISSION will offer its Original Cooling Towel to participants at the end of the race. These towels utilize MISSION's Instant Cooling Technology, cooling instantly when wet and staying cool for up to 2 hours, providing immediate relief to runners in warm conditions. With the power of MISSION's easy 3-step instant cooling activation, participants can experience cooling effects of up to 30 degrees below average body temperature, enabling them to achieve greater feats. "Our partnership with runDisney isn't just about collaboration; it's about elevating the participant experience with innovation and safety," said MISSION co-founder and former pro football player Chris Valletta. "Committed to creating cooling conditions for those who need it most, at MISSION, we offer scientifically proven cooling solutions in our products, enhancing performance and promoting Heat Health™ and safety. Together, we're on a mission to empower every participant to perform their best while staying cool, comfortable, and protected. runDisney represents health, wellness, and adventure. MISSION serves as a tool for conscious health and safety, providing portable cooling solutions that ensure participants remain comfortable, cool, and safe throughout their journey."



MISSION's dedication to innovation and excellence aligns seamlessly with runDisney's mission to provide enchanting experiences for participants of all ages and abilities. By extending their partnership, MISSION aims to ensure that every participant of the runDisney Springtime Surprise Weekend can fully enjoy the event, supported by the comfort and performance provided by their advanced cooling products. The 2024 runDisney Springtime Surprise Weekend features captivating races such as the Peter Pan-inspired Neverland 5K, Adventure Is Out There 10K, and Hakuna Matata 10-Miler. As part of the larger runDisney race series—one of the largest in the U.S.—with over 170,000 runners per season, the event offers various race weekends at Walt Disney World and Disneyland Resorts, including 5Ks, 10Ks, 10-milers, half marathons, and a full marathon during the Walt Disney World Marathon Weekend. Each weekend also includes health expos and select yoga sessions, providing a comprehensive experience for participants. Explore MISSION's range of cooling products at www.mission.com and follow @mission on Instagram for updates.

Rae Ashe

Rae is an author, and the editor in chief of HEIGHT Magazine

https://www.heightmag.com
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