Experience W. Dressroom New York

With deep roots in the fashion industry, W. Dressroom New York is developed in South Korea under the watchful eye of well-known Korean Fashion Designer Bumsuk Choi. A figure at both Seoul and New York Fashion Week, he is acclaimed as one of the most popular fashion designers in the world. “Fashion is not something that exists in dresses only. It is a way to say who you are without having to speak. Scent is the most powerful way to symbolize who you are,” says Bumsuk Choi. 

Fueled by that same creative independent spirit, and the innate urge to escape uniformity, layering W. Dressroom New York scents allow for one-of-a-kind customized blends that celebrate genderless individual expression. With a diverse offering from fruity to floral or woodsy to musky there is a scent profile for everyone straight out of the bottle or uniquely layered to create a complex distinctly individual scent. These easily approachable fragrances possess the ability to create escapism, evoke nostalgia, and create a personal self-care mini moment any time, any place.  We love it!