DivaGurl x Keke Palmer drops S.O.B.(Stand on Business)

New sound coming through.

"S.O.B." (Stand on Business) was produced by Kenneth "KP" Paige and written by Kenneth Dickerson Taylor, Jr., Lauren Palmer, Nathalia Marshall, Marcus Lomax and Corey Cooper. “I heard a few songs from the DivaGurl album and I fell in love. I was so impressed that I asked them to open for me on tour and we even documented it for my network KeyTV," mentions Keke. "These girls are stunning, their individual style is incredible, and they bring that nostalgic girl group energy that the industry has been missing,” she adds.

DivaGurl, a rising R&B group, is bringing the nostalgia of the 90's back to the music scene with "Diva Domination" in full force. Comprised of lead singer Keyana, Monét, Sade and Lashae, the group has been captivating audiences with their energetic performances during their Pride Month tour across various cities. Their shared passion for music and dance is the driving force behind their emergence as a powerful new force industry, promising to fill the void of the 90's sound that fans have been missing.

The music video for "S.O.B." (Stand on Business) just made its exclusive world premiere on People.com and is currently playing on all BET Networks properties.