Beyoncé Launches Cécred

The 32 Grammy award winning icon recently shared her bout with psoriasis in an interview with Essence Magazine.

Beyoncé Knowles-Carter is no stranger to beauty. She has now taken on the role as haircare guru! We are here for it. “The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” Beyoncé said in a press release for the brand. The new haircare line launched on Tuesday, February 20, with eight products for hair textures from straight to coily. The historic Grammy winner credits early lessons in entrepreneurship to her mother, Tina Knowles. Knowles ran a hair salon out of their home in Houston and later opened her own salon called Headliners. Beyoncé's first job was sweeping hair at the salon. In the video, “ Bills, Bills, Bills,” you can actually see her childhood playout in a makeshift salon. Beyoncé--with her band Destiny's Child--got her start performing for customers at the salon. This next chapter seems very special to Knowles-Carter. Last night in Los Angeles, a family filled loft studio filled with the starlets family, friends, bloggers and specials guests. celebrated the momentous event. And with her latest entrepreneurial venture, Beyoncé is giving back. The singer's foundation, BeyGOOD, has launched the BeyGOOD x Cécred Fund, which will provide $500,000 annually in grants to salons and scholarships to cosmetology schools.

Rae Ashe

Rae is an author, and the editor in chief of HEIGHT Magazine

https://www.heightmag.com
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