Hurley Announces First Global Brand Ambassador and Collaboration with Travis Barker
New York- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker’s collaboration with Hurley marks a new chapter in the brand’s celebration of creativity, the voice of sub-cultures and connection to the youth movement.
Hurley and Barker’s relationship dates back to the late 90’S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182’s rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker’s explosive drumming at the core of their sound, he and the band, became a cultural phenomenon.
More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker’s bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.
"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We’ve come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."
Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.
Joey Gabbay, CEO at Bluster Alliance, Hurley’s parent company, shares Barker’s sentiment, adding, “to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special.”
For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker’s iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com –
